The Fifa president crisis just deepened. Ireland delivered a major blow to Gianni Infantino this week. The FAI pulled its support, joining a growing revolt against the Fifa president. Meanwhile, Northern Ireland’s IFA threw its weight behind Uefa’s tough stance against him.
This story matters for every football fan, not just insiders. The Fifa president crisis now touches national associations across the UK and Ireland, and it signals a genuine breakdown of trust at the top of world football. Here’s what happened, why it happened, and what it means for the game going forward.
Why the FAI Withdraws Support Amid the Fifa President Crisis
The FAI governs football in the Republic of Ireland. It has now rescinded its earlier letter backing Infantino. This marks a sharp reversal. Earlier this year, before the current scandal broke, the association had indicated its support.
That changed after an FAI board meeting. Board members voted to pull their backing. The association then wrote directly to Fifa to explain its decision.
The FAI struck a careful tone in its statement. It thanked Fifa for the support it provides Irish football. However, it raised serious concerns about governance, transparency, and consultation.
The FAI also pointed to its own history. The association has faced governance challenges in recent years and worked hard to fix them. As a result, it says it feels a particular duty to demand the same standards from Fifa.
The plan alarmed several regional confederations. They felt Infantino excluded them from a decision that would reshape football’s finances. Consequently, a commercial dispute quickly grew into a full-blown trust crisis.
That’s a serious charge against a sitting Fifa president. It shows just how deep the rift has grown between Infantino and football’s most powerful confederations. When three major bodies unite behind one letter, the criticism clearly runs deep.
Timing makes this worse for Infantino. He is currently seeking a fourth term as Fifa president. Therefore, every association that pulls its support weakens the coalition he needs to win.
Home Nations Turn Away From Infantino
Ireland isn’t acting alone here. The FAI’s move follows a clear pattern building across the UK and Ireland for weeks.
The Welsh FA moved first. It became the first home nation to withdraw support for Infantino. The FA in England followed just days later.
Now the FAI has joined them. Three of the five main UK and Ireland associations have formally turned against Infantino. That’s a striking shift for a president who once expected broad support from these bodies.
Where the IFA Stands on Infantino
Northern Ireland’s IFA has taken a different approach. Rather than formally withdrawing support like the FAI, it has aligned itself with Uefa’s position instead.
An IFA spokesperson said the association takes its Fifa and Uefa responsibilities seriously. The spokesperson confirmed the IFA backs Uefa’s current stance and will keep engaging constructively on governance issues.
The IFA also acknowledged the wider unease across football. It said it is weighing these matters carefully. The association will continue to engage through proper governance channels and declined further comment for now.
This measured response suggests the IFA wants to register concern without a full break from Infantino, at least for now. Still, backing Uefa sends a clear signal, especially given how strongly worded that letter was.
Why the Infantino Crisis Matters to Fans
You might wonder why this internal dispute matters to everyday fans. Here’s why it does.
Fifa controls football’s global finances, structure, and direction. It decides how World Cup revenue and development funding reach national associations. Selling a stake in commercial operations would affect money flowing back into grassroots programmes, including in Ireland.
Additionally, a credibility crisis at Fifa’s top damages the sport’s wider reputation. Fans have questioned football governance for years, and disputes like this only deepen public skepticism.
For Irish fans specifically, the FAI’s stance reflects hard lessons from its own governance troubles. The association’s willingness to challenge a figure as powerful as Infantino shows real progress toward accountability in Irish football’s leadership.
What Comes Next for Infantino
Infantino’s path to a fourth term looks much harder now than it did weeks ago. Uefa, Concacaf, and the Asian Football Confederation have all criticised him publicly. Multiple UK and Ireland associations have withdrawn support. As a result, his coalition is fracturing fast.
Scrapping the commercial stake sale hasn’t fixed the trust problem. The FAI made clear that abandoning the deal isn’t enough on its own. Associations want real improvements in governance, transparency, and consultation before confidence returns.
Other national associations will likely face pressure to clarify their positions soon. As more bodies withdraw Infantino support or align with Uefa, he may need to offer serious concessions to keep his leadership bid alive.
The situation remains fluid for now. The IFA’s cautious approach shows not every association is ready to break away completely. However, the overall direction looks difficult for Infantino to reverse.
Key Takeaways
The FAI has formally withdrawn its support for Gianni Infantino. It cited concerns over governance, transparency, and consultation. This follows similar moves from the Welsh FA and the FA, meaning three of five UK and Ireland associations now stand against him.
The IFA has stopped short of a full withdrawal. It backs Uefa’s critical stance instead, which accused Infantino of breaking trust through deception. Uefa’s letter, co-signed with Concacaf and the Asian Football Confederation, marks a serious escalation in the pressure campaign.
At the centre sits Infantino’s now-abandoned attempt to sell a stake in Fifa’s commercial operations. That move damaged trust among key stakeholders even after Fifa scrapped it. With his fourth-term bid now in jeopardy, all eyes turn to how Infantino responds to mounting criticism from football’s most influential governing bodies.
Frequently Asked Questions
Why did the FAI withdraw support for Gianni Infantino?
The FAI withdrew its support after a board meeting raised concerns over governance, transparency, and a lack of meaningful consultation from Fifa. The association had backed Infantino earlier this year, before the controversy over the attempted Fifa commercial stake sale emerged.
What did Infantino do to spark this controversy?
Infantino attempted to sell a stake in Fifa’s commercial operations to a private investment company. Fifa has since abandoned the deal, but it still triggered heavy criticism from major confederations who felt excluded from the decision.
Is the Irish Football Association also withdrawing support for Infantino?
Not formally. The IFA hasn’t withdrawn support outright. Instead, it backs Uefa’s current position and plans to keep engaging through proper governance channels.
Which other football associations have withdrawn support for Infantino?
The Welsh FA withdrew support first among the home nations. The FA in England followed days later. The FAI has now become the latest association to formally rescind its backing.
What does this mean for Infantino’s chances of winning a fourth term?
His position looks increasingly shaky. Uefa, Concacaf, and the Asian Football Confederation have all criticised him publicly. Several national associations have withdrawn or reconsidered their support, creating major hurdles for Infantino’s re-election bid.
Growing a baby is, in many ways, a full-time job for your bloodstream. Your body has to manufacture significantly more blood than usual to keep both you and your growing baby supplied with oxygen and that process depends on one mineral more than almost any other: iron. Yet iron is also one of the most commonly under-consumed nutrients during pregnancy, which is why so many expecting parents hear the word “anemia” at some point during their prenatal visits.
The good news is that with a little planning, getting enough iron doesn’t have to be complicated. This guide walks through why iron matters so much in pregnancy, exactly how much you need, which foods deliver the most bang for your nutritional buck, and practical strategies for making sure your body actually absorbs what you eat.
Why Iron Becomes So Important During Pregnancy
Iron’s main job in the body is to help make hemoglobin, the protein inside red blood cells that carries oxygen from your lungs to every other tissue in your body. During pregnancy, your total blood volume climbs by roughly 40 to 50 percent to support your growing uterus, placenta, and baby. All of that extra blood needs extra iron to function properly.
There are three main reasons your iron needs go up:
Building your own expanded blood supply. More blood volume means your bone marrow needs more raw material to produce additional red blood cells.
Supplying oxygen to your baby. Everything your baby needs, including oxygen, travels through the placenta from your bloodstream. Adequate iron helps ensure that supply line stays strong throughout the pregnancy.
Stocking your baby’s own iron reserves. Babies are born with iron stores that carry them through roughly the first several months of life, before they start eating iron-containing solid foods. Much of that reserve comes directly from what you consume during pregnancy.
Preparing your body for delivery. Childbirth, whether vaginal or by cesarean, involves blood loss. Entering labor with healthy iron stores helps your body recover more easily afterward.
If you’re carrying multiples, your iron requirements climb even further, since your body is supporting more than one developing baby at once.
How Much Iron Do You Actually Need?
Iron needs vary by life stage, and pregnancy represents one of the biggest jumps. Non-pregnant women between the ages of 19 and 50 generally need about 18 milligrams of iron per day. Once pregnancy begins, that recommendation rises to approximately 27 milligrams a day a substantial increase that reflects just how much extra blood-building work is happening.
It’s worth noting that many prenatal vitamins do contain iron, but not all of them contain the full recommended amount. Some manufacturers assume the difference will be made up through diet, so it’s worth checking the label on your specific prenatal vitamin rather than assuming it automatically covers your needs. Because iron requirements and any supplementation beyond what’s in a prenatal vitamin are individual, this is a conversation worth having directly with your OB-GYN or midwife, especially since your provider will typically screen your iron levels with routine bloodwork over the course of your pregnancy.
Heme vs. Non-Heme Iron: Why the Source Matters
Not all dietary iron is absorbed by the body equally well, and understanding the difference can help you build smarter meals.
Heme iron comes from animal sources red meat, poultry, and fish. This form of iron is absorbed efficiently by the body, with some estimates suggesting the body can take up as much as 15 to 30 percent of the heme iron consumed.
Non-heme iron comes from plant sources, along with iron-fortified foods like cereals and grains. It’s a valuable source of iron, especially for those eating plant-forward diets, but the body absorbs it far less efficiently, often somewhere in the range of 2 to 10 percent.
This doesn’t mean plant-based iron sources aren’t worth eating quite the opposite. It simply means that if non-heme iron makes up a large share of your diet, pairing it strategically with other nutrients (more on that below) becomes especially important.
The Best Iron-Rich Foods for Pregnancy
Meat, Poultry, Fish, and Eggs
Animal proteins remain some of the most concentrated and well-absorbed sources of iron available, which is part of why an animal-based diet tends to make heme iron easy to come by. Good options include:
Lean beef and lamb
Chicken and turkey (dark meat tends to have more iron than white meat)
Pork and veal
Shellfish such as shrimp, clams, and cooked oysters
Eggs
A note on liver: while organ meats are extremely high in iron, liver also contains very high levels of vitamin A, and excessive vitamin A intake during pregnancy has been linked to birth defects. Most healthcare providers recommend limiting or avoiding liver during pregnancy, so it’s best to get guidance from your provider before adding it to your routine.
Fish deserves a mention of its own here too many varieties of fish and shellfish are excellent iron sources, but pregnant people are generally advised to limit high-mercury fish and stick to no more than about 6 ounces of higher-mercury varieties per week, favoring lower-mercury options instead.
Vegetables
Dark, leafy greens are the standout stars of the plant-based iron world:
Spinach (cooked spinach concentrates the iron content significantly compared to raw)
Kale
Swiss chard
Collard greens
Beet greens
Dandelion greens
Broccoli
Green peas and green beans
Canned or stewed tomatoes
Sweet potatoes
Fruit
Several fruits, particularly dried varieties, pack a surprising iron punch:
Dried apricots
Prunes and dried peaches
Raisins
Figs
Strawberries
Watermelon
Beans, Legumes, and Nuts
Plant-based proteins are a fantastic way to combine iron with fiber and other nutrients:
Lentils
Chickpeas (garbanzo beans)
Kidney beans, black beans, and white beans
Dried peas
Soybeans and soy products like tofu
Cashews and pistachios
Pumpkin and squash seeds
Breads, Cereals, and Grains
If you’re avoiding gluten, plenty of these gluten-free breakfast ideas can still be built around iron-fortified options.
Fortified breakfast cereals (some are fortified enough to cover a large share of daily needs in a single serving)
Oat and bran cereal
Enriched pasta and rice
Baked potatoes with the skin on
Cornmeal
A Sweeter Source
Dark chocolate is one of the more delightful entries on any list of iron-rich foods. In moderation, it can be a tasty way to sneak a bit more iron into your day.
Top Iron-Rich Foods at a Glance
Here’s a quick-reference table of common iron-rich foods, their approximate iron content, and roughly how much of your daily 27mg pregnancy target a typical serving provides. Values are approximate and can vary by brand, preparation method, and portion size.
Food
Serving Size
Approx. Iron
Type
% of 27mg Daily Need
Fortified breakfast cereal
1 cup
18 mg
Non-heme
~67%
Cooked lentils
1 cup
6.6 mg
Non-heme
~24%
Beef, lean ground
3 oz
2.3 mg
Heme
~9%
Spinach, cooked
1 cup
6.4 mg
Non-heme
~24%
Chickpeas, cooked
1 cup
4.7 mg
Non-heme
~17%
Tofu, firm
1/2 cup
3.4 mg
Non-heme
~13%
Dark chocolate (70–85%)
1 oz
3.4 mg
Non-heme
~13%
Cooked oysters
3 oz
8 mg
Heme
~30%
Chicken, dark meat
3 oz
1.1 mg
Heme
~4%
Pumpkin seeds, roasted
1 oz
2.5 mg
Non-heme
~9%
Dried apricots
1/2 cup
1.7 mg
Non-heme
~6%
Egg, large
1 whole
0.9 mg
Heme
~3%
Kidney beans, cooked
1 cup
3.9 mg
Non-heme
~14%
Baked potato, with skin
1 medium
1.9 mg
Non-heme
~7%
Raisins
1/2 cup
1.5 mg
Non-heme
~6%
A quick way to use this table: pick one or two higher-iron items per meal (like fortified cereal at breakfast or lentils at lunch), then layer in smaller contributors throughout the day a handful of pumpkin seeds here, a square of dark chocolate there and the milligrams add up faster than you might expect.
How to Help Your Body Absorb More Iron
Eating iron-rich foods is only half the equation absorption matters just as much, especially for non-heme, plant-based iron. Here’s how to make the most of what you eat.
Pair Plant-Based Iron with Vitamin C
Vitamin C significantly boosts the body’s ability to absorb non-heme iron. Try combining iron-rich plant foods with vitamin C sources such as:
Bell peppers
Oranges and orange juice
Kiwi
Broccoli
Strawberries
Brussels sprouts
Cantaloupe
Tomatoes
Grapefruit
Guava
Papaya
A simple example: adding sliced bell peppers and a squeeze of lemon juice to a lentil salad, or drinking a glass of orange juice alongside a bowl of fortified cereal.
Combine Plant and Animal Iron Sources in the Same Meal
Eating heme iron (meat, poultry, fish) alongside non-heme iron (plant sources) in the same meal can help improve how much of the plant-based iron your body absorbs. A stir-fry with chicken and broccoli, or a taco with ground beef and black beans, accomplishes this naturally.
Be Mindful of Tea and Coffee Timing
Compounds in tea and coffee, including decaffeinated versions, can interfere with iron absorption, particularly when consumed alongside meals. It’s also worth knowing the effects of drinking coffee on an empty stomach, since timing matters for more than just iron absorption. If you’re managing lower iron levels, it’s generally best to enjoy tea or coffee between meals rather than with them. This is also a good moment to remember that caffeine intake overall should be limited during pregnancy, so this is one more reason to be mindful of how much you’re drinking.
Recognizing Iron Deficiency and Anemia
Because iron demands increase so much during pregnancy, iron deficiency and the resulting anemia is relatively common. Symptoms to watch for include:
Persistent fatigue or lack of energy
Shortness of breath
A rapid, fluttering, or pounding heartbeat
Skin that looks paler than usual (this can look different depending on your natural skin tone)
Dizziness or lightheadedness
Difficulty concentrating
Because many of these symptoms overlap with normal pregnancy fatigue, it’s easy to dismiss them. That’s exactly why routine bloodwork during prenatal visits typically includes iron level screening. If a test shows your levels are low, your provider may recommend an iron supplement in addition to (or instead of) what’s in your prenatal vitamin.
If your levels are within a normal range, you generally do not need an additional iron supplement beyond your prenatal vitamin more isn’t automatically better, and it’s worth understanding the risks of taking too many vitamins and supplements before adding anything extra on your own. Iron supplementation should be guided by your provider rather than self-prescribed.
Managing Iron Supplement Side Effects
If your doctor does recommend an iron supplement, it’s helpful to know that gastrointestinal side effects are common. These can include:
Constipation
Stomach discomfort or cramping
Nausea
Darkened stool (this is a normal, harmless effect of extra iron and not a cause for alarm on its own)
To manage constipation from supplemental iron, consider these strategies:
Increase fiber intake through fruits, vegetables, whole grains, and legumes
Drink plenty of water throughout the day
Stay physically active, with your provider’s approval even something as simple as taking a 5-minute walk every hour can help keep things moving
Ask your provider whether a different iron formulation might be gentler on your system, since some types are better tolerated than others
If constipation from iron supplements progresses to hemorrhoids, a diet tailored for hemorrhoid relief can help ease the discomfort alongside your provider’s other recommendations.
Always loop your doctor in before adjusting your supplement routine, dosage, or diet in any significant way what works well for one pregnancy or one person may not be the right fit for another.
Sample Ideas for an Iron-Rich Day
While everyone’s tastes and dietary needs differ, here’s a general sense of what a day built around iron-rich foods might look like:
Breakfast: A bowl of iron-fortified cereal with milk and sliced strawberries, or scrambled eggs with spinach and a side of orange slices.
Lunch: A grain bowl with quinoa, chickpeas, roasted broccoli, and a lemon vinaigrette, or a sandwich made with lean roast beef and a side salad of dark leafy greens.
Snacks: A handful of pumpkin seeds and dried apricots, hummus with vegetable sticks, or a small square of dark chocolate with a handful of cashews. If you’re also watching carbs, several keto-friendly snack options double as solid iron sources too.
Rotating through a mix of animal and plant sources, and pairing plant-based iron with vitamin C-rich foods, makes it much easier to hit that 27-milligram daily target without feeling like you’re eating the same three meals on repeat.
Your Iron Needs, Trimester by Trimester
Iron isn’t a “set it and forget it” nutrient during pregnancy your body’s demand for it actually shifts as your pregnancy progresses, and knowing what’s happening at each stage can help explain why your energy, appetite, or bloodwork results might change along the way. Building strong nutritional habits doesn’t start in pregnancy either; many of the same healthy habits worth building in your 20s and 30s lay the groundwork for how your body handles these increased demands.
First trimester: Ironically, this is often when iron needs are the easiest to meet and the hardest to act on. Your blood volume hasn’t expanded dramatically yet, so your baseline requirement is closer to your pre-pregnancy needs. But this is also prime nausea territory, and if you’re living on crackers and ginger ale some days, iron-rich foods can understandably fall by the wayside. If that’s you, don’t panic focus on whatever iron-containing foods you can tolerate, even in small amounts, and lean on your prenatal vitamin to fill gaps until your appetite stabilizes.
Second trimester: This is typically when things ramp up. Your blood volume is expanding quickly to keep pace with your growing baby and placenta, and your iron requirement climbs right along with it. Many providers screen for anemia around this window precisely because this is when deficiencies start to show up on bloodwork, even in people who felt totally fine in the first trimester. Nausea has often eased by now too, which makes it a great time to double down on iron-rich meals while your appetite cooperates.
Third trimester: Demand stays high as your baby builds their own iron reserves for after birth, and your body continues preparing for the blood loss that comes with delivery. This is also when fatigue can spike, which makes it easy to write off tiredness as “just late pregnancy” when it might actually be worth mentioning to your provider, especially if it’s paired with other anemia symptoms like dizziness or a racing heart.
Right before delivery: Going into labor with solid iron stores isn’t just about your recovery some research suggests it can also influence how you tolerate blood loss during delivery itself. It’s one more reason providers tend to keep a closer eye on iron levels as your due date approaches.
Iron Myths vs. Facts: Setting the Record Straight
Iron advice during pregnancy can get confusing fast, partly because so much of it circulates as secondhand tips from well-meaning friends and family. Here’s a quick reality check on some of the most common claims.
Myth: “If you’re not anemic, you don’t need to think about iron at all.” Fact: Even with normal bloodwork, your iron needs are still elevated throughout pregnancy. A normal result today doesn’t guarantee you’ll stay that way three months from now, which is exactly why providers re-check levels rather than testing just once.
Myth: “More iron is always better, so extra supplements can’t hurt.” Fact: Taking in more iron than your body needs can cause uncomfortable side effects and, in excess, isn’t automatically safe. Supplementation should be guided by actual bloodwork, not a “just in case” mentality.
Myth: “Red meat is the only real way to get enough iron.” Fact: While red meat is an efficient source, plenty of people meet their iron needs through a combination of poultry, seafood, legumes, fortified grains, and leafy greens — especially when those plant sources are paired thoughtfully with vitamin C.
Myth: “Iron-rich foods and dairy can be eaten together without any issue.” Fact: Calcium can interfere with iron absorption when eaten at the exact same time in large amounts. You don’t need to avoid dairy altogether, but if your iron levels are on the lower side, spacing calcium-rich foods away from your main iron sources can help your body absorb more.
Myth: “Pica cravings — like wanting to chew ice or eat non-food items are just quirky pregnancy cravings.” Fact: Unusual cravings for non-nutritive substances, a pattern known as pica, have actually been associated with iron deficiency in some cases. It’s not something to self-diagnose, but it is worth mentioning to your provider if you notice it, since it can be a signal worth checking with bloodwork.
Myth: “Once you deliver, your iron needs go back to normal immediately.” Fact: As covered in the FAQ above, postpartum iron needs stay elevated for a while, particularly if you lost a significant amount of blood during delivery or are breastfeeding. Many people benefit from continuing some form of iron support well past their due date.
The Bottom Line
Iron plays an outsized role in supporting a healthy pregnancy from building the extra blood your body needs, to supplying oxygen to your growing baby, to stocking the iron reserves your newborn will rely on in those first months of life. Because the recommended intake nearly doubles compared to non-pregnant needs, and because not every prenatal vitamin fully covers that gap, it’s worth paying close attention to the iron-rich foods on your plate.
Focus on a mix of heme and non-heme sources, pair plant-based iron with vitamin C whenever you can, and keep the conversation open with your healthcare provider about your bloodwork and whether additional supplementation makes sense for you. With a bit of intention, meeting your iron needs can become just one more manageable part of a healthy, well-rounded pregnancy diet.
This article is intended for general informational purposes and is not a substitute for personalized medical advice. Always consult your doctor or midwife about your individual nutritional needs, supplement use, and any symptoms of concern during pregnancy.
FAQs
How much iron do I need per day during pregnancy?
Most pregnant women need about 27 milligrams of iron per day, up from 18 milligrams before pregnancy. Your provider may recommend a different target based on your bloodwork, especially if you’re carrying multiples or have a history of anemia.
Can I get enough iron from food alone, without a supplement?
It’s possible, especially if you regularly eat iron-rich meats, fortified cereals, legumes, and leafy greens, paired with vitamin C sources. That said, many people find it difficult to consistently hit 27mg through diet alone, which is part of why prenatal vitamins typically include some iron. Whether you need an additional supplement on top of that depends on your bloodwork, so it’s a conversation for your provider rather than a decision to make alone.
What are the first signs of low iron in pregnancy?
Fatigue, shortness of breath, a fast or fluttering heartbeat, dizziness, and looking paler than usual are common early signs. Because fatigue is also just a normal part of pregnancy, low iron can be easy to miss without a blood test, which is why routine screening matters.
Is it safe to take an iron supplement without a doctor’s recommendation?
It’s best not to self-prescribe extra iron beyond what’s in your prenatal vitamin. Taking in too much iron can cause its own problems, including gastrointestinal discomfort, and supplementation decisions should be based on your actual bloodwork rather than guesswork.
Does cooking food in a cast-iron skillet actually add iron?
Yes, to a modest degree. Cooking acidic foods (like tomato sauce) in a cast-iron pan can increase the iron content of the dish slightly, though it shouldn’t be relied on as a primary iron strategy.
Why does my iron supplement turn my stool black?
This is a normal, harmless side effect of extra iron passing through your digestive system and isn’t a cause for concern on its own. If you notice black stool alongside stomach pain, or you’re unsure whether what you’re seeing is normal, check in with your provider to be safe.
Are there foods or drinks I should avoid to protect my iron levels?
You don’t need to eliminate anything entirely, but drinking tea or coffee with meals can reduce how much iron you absorb, so spacing them away from meals is a simple fix if your levels run low. Calcium supplements taken at the exact same time as iron-rich meals can also interfere with absorption, so many providers suggest spacing those out as well.
Is it normal for iron needs to differ if I’m pregnant with twins?
Yes. Carrying multiples increases blood volume even further, which typically means higher iron needs. Your provider will usually monitor your levels more closely and may adjust supplementation accordingly.
Will my iron needs change after I give birth?
Iron needs generally decrease after delivery compared to the pregnancy peak, but they don’t disappear, especially if you lost a significant amount of blood during birth or are breastfeeding. Many providers recommend continuing an iron-containing supplement for some time postpartum, particularly if you were anemic during pregnancy.
Only 8.4% of Japanese workers use AI at work, putting Japan AI adoption far behind other developed nations. Meanwhile, half of all American employees rely on it daily. How does one of the world’s most tech-savvy nations fall this far behind in the AI race?
Introduction
Japan is known for robots, gadgets, and cutting-edge technology. Yet when it comes to workplace AI adoption, the country is surprisingly slow. This gap matters because Japan faces a shrinking workforce, an aging population, and productivity levels that trail every other G7 nation. Understanding why Japan AI adoption remains so low reveals important lessons about corporate culture, risk, and digital transformation for readers everywhere.
The Numbers Behind Japan’s AI Adoption Problem
The data tells a clear story. According to the OECD, only 8.4% of Japanese workers use AI as part of their job. In comparison, 50% of American workers use it, and so do 32% of British workers. Singapore leads Asia, where 56% of workers use AI multiple times a week.
Japan’s government paints a rosier picture. The Ministry of Finance claims AI adoption jumped from 11% five years ago to 75% today. However, critics argue this number hides the real story, since only a small fraction of employees at each company actually use the technology, and usually in a limited way.
A Reuters survey conducted by Nikkei Research supports this concern. More than 80% of Japanese companies use AI only in a limited capacity or not at all. About 60% said AI is used in just some parts of their operations. Additionally, 18% haven’t decided whether to adopt AI, and 6% aren’t considering it at all. Only 16% have deployed AI company-wide as a core tool.
Government figures also show Japan trailing other industrial powers. While 86.4% of Japanese firms use generative AI for at least one task, that figure lags behind China’s 98.1%, Germany’s 91.6%, and the United States’ 90.9%.
Why Are Japanese Companies So Cautious About AI?
Experts point to corporate culture as the biggest barrier to Japan AI adoption. Austin Xu, co-founder of US start-up Kuse AI, says Japanese firms are conservative and risk averse by nature. His company recently opened a Japan office to sell AI systems locally, so he has seen the hesitation firsthand.
“There are organisations where process and consensus culture genuinely slow things down,” Xu explains. He adds that tolerance for AI mistakes is close to zero, especially in client-facing roles. As a result, some businesses would rather leave a position unfilled than hand it to a machine, a caution that echoes fears seen in broader debates about AI going rogue at major labs.
This mindset differs sharply from American business culture. In the US, Xu says, AI tools usually start as helpers and gradually earn a bigger role. The typical approach is to let AI try, then correct mistakes as they happen. Japanese firms, however, want solid proof before trusting AI with anything important, which is part of why questions like whether AI will replace your job get answered so differently across cultures.
Parrisa Haghirian, a professor of international management at Kyoto University of Advanced Science, agrees with this assessment. She says adopting AI faces the same resistance as any major change within Japanese firms. Consequently, AI use remains limited and cautious, particularly in workplace settings.
Haghirian also notes that Japanese companies are highly sensitive to error, uncertainty, and reputational risk. Since generative AI isn’t fully reliable yet, most Japanese firms use it only for low-risk tasks like writing, summarizing, or gathering information, much like the writing-assist use cases described in reviews of tools such as Abacus AI. Core operations and major decision-making, however, remain largely untouched by AI, unlike the boardroom-level trust some firms elsewhere are testing with AI CEO clones.
How Outdated Systems Are Slowing Japan’s AI Progress
Japan’s healthcare sector shows just how far behind some industries remain. Some hospitals still haven’t fully digitized patient files. One hospital employee described paper documents piling up at a staggering scale, comparing the situation to the Stone Age. This stands in contrast to countries experimenting with AI tools to cut hospital waiting times.
Outdated technology infrastructure adds to the problem elsewhere too. Around 60% of company computer systems in Japan are more than 20 years old. Upgrading these legacy systems takes time, money, and organizational commitment, all of which slow AI rollout even further, especially as global chip and hardware supply issues continue to affect upgrade timelines, similar to the pressures behind recent iPhone, iPad, and Mac shortages.
A Growing Shortage of Digital Talent
Beyond culture and old systems, Japan also faces a serious skills gap. Professor Yasushi Ogasawara, an expert on Japan’s social systems and technology at Meiji University, points out that Japanese digital literacy remains low despite a national love of gadgets and smartphones.
This shortage carries real consequences. A report released earlier this year found that Japan could face a shortfall of almost 800,000 IT professionals by 2030. Without enough skilled workers, even companies eager to adopt AI may struggle to put it into practice, a gap that mirrors why guides on how to become a data analyst in 2026 have become so relevant worldwide.
Ogasawara also highlights a deeper tension within Japanese workplaces. He explains that companies face more pressure to preserve full employment than to pursue AI-driven efficiency gains. Therefore, while the government talks about AI, reskilling, and digital literacy, actually shifting the workforce toward digital skills remains difficult.
Government Efforts to Boost AI Adoption in Japan
Tokyo isn’t ignoring the problem. Lawmakers passed the AI Promotion Act last year, aiming to use light-touch regulation to encourage business investment in AI. The government has pledged to make Japan “the world’s most-friendly country for developing and utilizing AI.”
Meanwhile, Prime Minister Sanae Takaichi has vowed to end excessive austerity and boost domestic investment, naming AI, semiconductors, and quantum technology as key focus areas. According to the Reuters survey, 82% of Japanese firms currently favor domestic investment over overseas expansion, partly because a weaker yen makes foreign investment more expensive.
On AI budgets specifically, the outlook looks cautiously positive. About 4% of surveyed companies expect AI spending to grow by 50% or more over the next one to two years. Another 21% project growth between 10% and 50%, while 30% expect single-digit increases. Notably, none of the surveyed companies said they plan to spend less on AI, a trend that fits a broader global pattern seen in reports on Google’s rising AI spending and other major tech investment pushes.
How Companies Are Changing Their Hiring Approach
Some companies are also changing how they hire new talent. Larger firms like Kanematsu, a major general trading company, now prioritize AI literacy when recruiting graduates. Uta Yamaguchi, who joined Kanematsu in April, says she and her colleagues use AI often. She relies on it to write emails, summarize complicated documents, and record and summarize meetings.
However, Yamaguchi points out an important gap. Unlike in the US, AI systems capable of autonomously handling multi-step work remain virtually unheard of in most Japanese workplaces. Her employer stands out as an exception, having already adopted such tools, a step closer to the kind of agentic coding tools showcased by products like Meta Muse Code.
What Slow AI Adoption Means for Japan’s Economic Future
Japan’s cautious approach to AI carries real economic consequences. The country continues to post the worst productivity levels among G7 nations. Without meaningful AI adoption, closing that productivity gap will remain a major challenge.
Ogasawara summarizes the broader cultural tension well. He says Japanese society expects painless reform, which makes drastic change difficult to achieve. In many ways, disruption is treated as a dirty word in Japan. Yet without embracing some level of disruption, the productivity gains the country urgently needs could stay out of reach.
Still, signs of gradual change do exist. Younger workers, forward-thinking companies, and government incentives all point toward a slow but real shift. The real question is whether this shift happens fast enough to address Japan’s labor shortages and demographic pressures before they worsen further.
Conclusion
Japan’s slow AI adoption stems from cautious corporate culture, outdated technology, and a shortage of digital skills. While only 8.4% of Japanese workers currently use AI, compared to 50% in the US and 32% in the UK, pressure to change keeps building. Labor shortages, an aging population, and weak productivity all point to the same conclusion: Japan needs AI more than most nations, yet remains among the most hesitant to embrace it.
Government efforts like the AI Promotion Act and rising corporate AI budgets suggest change is on the way. However, true transformation will require more than policy alone. It will demand a cultural shift toward accepting risk, upgrading legacy systems, and building the digital skills Japan’s workforce currently lacks.
FAQs
1. Why is Japan AI adoption so low compared to other countries?
Japanese companies tend to be risk averse and prioritize process and consensus over speed. This cultural caution, combined with outdated computer systems and a shortage of digital talent, has slowed AI adoption significantly.
2. What percentage of Japanese workers currently use AI?
According to the OECD, only 8.4% of Japanese workers use AI as part of their job. This compares to 50% in the US and 32% in the UK.
3. What is Japan’s AI Promotion Act?
It is a law passed last year by Japan’s parliament. The act uses light-touch regulation to encourage businesses to invest more in AI, with the goal of making Japan the world’s most AI-friendly country.
4. Which industries in Japan are slowest to adopt AI?
Healthcare stands out as particularly slow. Some hospitals still rely heavily on paper records and haven’t fully digitized patient files.
5. Is Japan expected to increase AI investment in the future?
Yes. A recent survey found that no companies planned to cut AI spending. Many expect budget increases ranging from single digits to over 50% over the next one to two years.
Is Lionel Messi’s retirement finally on the horizon? That question is spreading fast after the 39-year-old Argentina forward hinted his playing days might be numbered. Talk of a Lionel Messi retirement grew louder after the death of his father, Jorge. Messi said it himself: “I don’t know how to carry on. I used to just play football, and now I’m really not sure if I’ll carry on doing it for much longer.”
For fans who grew up watching him dribble past entire defenses, that statement stings. Messi still holds a contract with Inter Miami until 2028. However, his emotional tribute to his father has reignited the Lionel Messi retirement debate that has followed him for years, especially since his 39th birthday and his run at the 2026 World Cup.
This moment feels like a good time to pause and look back. Not at what might come next, but at what Messi has already given the sport. Across Barcelona, Paris Saint-Germain, Inter Miami, and Argentina, he has scored a combined 921 goals. That number alone tells a story. Numbers rarely capture the full picture, though, so let’s walk through the moments that built the legend.
Why the Lionel Messi Retirement Question Matters So Much
The Lionel Messi retirement question matters because an entire generation has never known football without him. Kids who started watching in the 2010s grew up believing a player could pick up the ball in his own half and dribble past five defenders. That wasn’t normal for anyone else. It was simply Messi.
Additionally, his career includes countless unforgettable performances that reshaped how fans and pundits think about the game. Therefore, revisiting these moments isn’t just nostalgia. It’s a reminder of why the sport will feel different once he steps away.
Messi’s Breakout Moment: The Hat-Trick That Built a Legend
Every legendary career needs a breakout moment. For Messi, that moment arrived in football’s fiercest rivalry.
At just 19, Messi scored all three of Barcelona’s goals in a thrilling 3-3 draw against Real Madrid on March 10, 2007. He struck his first El Clasico hat-trick that night. It included a stunning last-minute equalizer after he skipped past two defenders inside a packed Camp Nou.
Before that night, fans saw Messi as a promising young talent. Afterward, football fans everywhere recognized his name. Many still call it the exact moment his career shifted from “rising star” to “future great.”
The Solo Goal That Echoed Maradona
Just over a month later, Messi produced something even more remarkable. On April 18, 2007, during a Copa del Rey semi-final against Getafe, he collected the ball in his own half, beat around five defenders, rounded the goalkeeper, and slotted home.
Fans instantly compared it to Maradona’s famous solo goal against England in the 1986 World Cup. A teenager producing a moment that drew comparisons to Argentina’s most iconic footballer said everything about where his career was heading.
Messi Silences the Doubters in Europe
It sounds absurd now, but in 2009, some pundits questioned whether Messi could perform against English clubs in Europe. He had gone ten Champions League appearances against Premier League sides without scoring.
That narrative collapsed fast. Messi rose above the Manchester United defense to head home a cross from Xavi in the 2009 Champions League final. The goal marked his first in a Champions League final, and fans billed the match as the first direct duel between Messi and Cristiano Ronaldo, a rivalry that would define an era of football.
Two years later, he scored again as Barcelona beat Sir Alex Ferguson’s Manchester United side in another final. That win gave him the third of his four Champions League winners’ medals.
Messi’s Record-Breaking Years at Barcelona
Four Goals Against Arsenal and a Five-Goal Haul
In 2010, Messi scored four goals in a single match for the first time. He dismantled Arsenal in a 4-1 Champions League quarter-final win. His hat-trick-completing chip over goalkeeper Manuel Almunia remains one of the most stylish finishes of that period.
Two years later, he went even further and scored five goals against Bayer Leverkusen in a 7-1 last-16 victory. These weren’t isolated bursts either. Messi scored four or more goals in a single match on seven separate occasions during his time at Barcelona. As a result, he now sits second on the Champions League’s all-time scoring list with 129 goals, trailing only Ronaldo.
Messi Breaks Barcelona’s All-Time Scoring Record
At just 24, Messi broke Barcelona’s goalscoring record with a hat-trick in a 5-3 win over Granada on March 20, 2012. He equalled Cesar Rodriguez’s 60-year-old record with his first goal, then broke it with his second and extended it further with his third.
By the time he left the club in 2021, he had pushed that tally to an extraordinary 672 goals. No player in Barcelona’s history comes close.
An Almost Unbelievable Calendar Year
One statistic sums up Messi’s peak years better than any other. In 2012, he scored 91 goals in a single calendar year, a mark Guinness World Records confirmed. That works out to roughly 1.3 goals per game.
He managed 79 goals for Barcelona and 12 for Argentina across 69 total appearances for club and country. This remarkable output earned him a then-unprecedented fourth consecutive Ballon d’Or, even though Barcelona won only the Copa del Rey that year.
Messi Sets the La Liga Scoring Standard
Messi’s hat-trick in a 5-1 win over Sevilla on November 22, 2014, made him La Liga’s all-time top scorer. He equalled Telmo Zarra’s 251-goal record, which had stood since 1955, with a free-kick, then broke it and extended it with a third goal.
By the end of his Barcelona career, he had pushed that record to 474 goals, well clear of Ronaldo’s 311 for Real Madrid. Few records in football feel as untouchable as this one.
A Landmark Goal and an Iconic Celebration
On April 23, 2017, Barcelona beat Real Madrid 3-2 in a dramatic El Clasico. Messi scored the winner in injury time with a sweeping first-time finish from the edge of the box. It also happened to be his 500th goal for the club.
He marked the occasion with one of his most memorable celebrations, pulling off his shirt and holding it up so the Real Madrid crowd could see his name. Real Madrid eventually won the league title that season. Still, the moment became one of the defining images of the Messi-Ronaldo rivalry.
Messi Leaves Barcelona: The End of an Era
In August 2021, something once unthinkable actually happened. Messi left Barcelona on a free transfer after 21 years, 672 goals, and 35 trophies. The club could not afford to honor the new contract they had agreed due to La Liga’s salary restrictions.
At a tearful news conference, Messi said, “My family and I were convinced we were going to stay here, at home. I don’t want to leave this club, it’s a club I love and this is a moment I didn’t expect.” Despite links to Manchester City, he ultimately signed with Paris Saint-Germain.
Messi Finally Wins Silverware With Argentina
For years, Messi’s lack of international trophies fueled endless debate about his place among the all-time greats. That changed on July 11, 2021, when Argentina beat Brazil 1-0 in the Copa America final at the Maracana.
At 34, Messi won his first senior international trophy and earned player of the tournament honors after scoring four goals. He fell to the ground in tears as the final whistle blew, and his teammates lifted him into the air. He went on to win a second Copa America three years later.
The World Cup Win That Delayed the Lionel Messi Retirement Talk
Messi scored twice in the match and converted his effort in the shootout. He earned the tournament’s best player award after scoring seven goals overall, including in every knockout round. He had once retired from international football before returning, so lifting the World Cup finally silenced the last argument against his greatness. It’s also the win many fans point to whenever Lionel Messi retirement rumors resurface, arguing he had already achieved everything football could offer.
Messi Claims a Record Eighth Ballon d’Or
Messi didn’t slow down after leaving Barcelona. He won two more Ballons d’Or, one with PSG and another with Inter Miami, taking his record haul to eight. His most recent award came in October 2023, after his World Cup win and after he helped Inter Miami lift the Leagues Cup, the club’s first trophy.
Reflecting on his achievements, Messi said, “I couldn’t imagine having the career I’ve had and everything I’ve achieved, the fortune I’ve had to be part of the best team in history. All of them are special for different reasons.”
One Last World Cup Milestone Before the Lionel Messi Retirement Talk Began
Even at 39, Messi found a way to make history at the 2026 World Cup. He scored eight goals in the tournament, pushing his all-time World Cup total to 21, more than any player in history at that point. Kylian Mbappe later passed that tally with 22 goals after scoring in the third-place match against England.
Argentina’s run ended in disappointment with a final defeat to Spain. Still, Messi delivered another unforgettable month on the sport’s biggest stage individually, a performance that further cemented his case as one of the greatest to ever play the game.
Final Thoughts
Whether or not this marks the beginning of the end for Messi, his career already speaks for itself. From a teenage hat-trick against Real Madrid to lifting the World Cup at 35, his story reads like fiction.
Football fans may not get many more moments to celebrate. However, the goals, the records, the tears, and the triumphs already etched into history will live on for generations. The Lionel Messi retirement talk isn’t just about the end of a career. It marks the closing chapter of one of sport’s greatest stories.
Frequently Asked Questions
Is Lionel Messi retiring from football?
Messi has not officially confirmed his retirement. However, after his father’s death, he said he is unsure whether he will continue playing much longer, which is why Lionel Messi retirement talk has picked up. He remains under contract with Inter Miami until 2028.
How many goals has Lionel Messi scored in his career?
Messi has scored 921 combined goals across Barcelona, Paris Saint-Germain, Inter Miami, and the Argentina national team.
How many Ballon d’Or awards does Messi hold?
Messi holds a record eight Ballon d’Or awards, more than any other player in football history.
Did Messi ever win the World Cup?
Yes. Messi won the World Cup with Argentina in 2022. Argentina defeated France on penalties in a final many call the best in tournament history, and Messi earned the tournament’s best player award.
What is Messi’s Champions League scoring record?
Messi has scored 129 Champions League goals. That total places him second on the competition’s all-time scoring list, behind Cristiano Ronaldo.
How does a debate about “when grown men should go to bed” survive for almost a decade? That’s the strange story behind England scrap midnight curfew headlines this week, the latest twist in a saga that has seen England introduce, break, defend, drop, and reinstate the same rule for years.
The England cricket curfew is back in the headlines. This time, the news is that Root and new head coach Stephen Fleming have scrapped it for good. The decision ends months of confusion, mixed messages, and off-field distractions.
This story matters because England’s results haven’t matched the freedom players are now getting. England have won only two of their last ten Tests. So the timing of this call has raised plenty of eyebrows. As England prepares to face Pakistan and then tackle a brutal run of fixtures, one question stands out. Can this team turn talk of trust and responsibility into real results on the field?
The Origins of the England Cricket Curfew
The story starts in 2017. Ahead of an Ashes tour, then-captain Joe Root defended his players’ right to be treated as adults. He said the squad knew how to behave and understood what representing the badge meant.
That tour became one of the messiest in recent English cricket history. Root’s squad travelled without Ben Stokes, who missed selection after an incident outside a Bristol nightclub. During the trip, Jonny Bairstow clashed with Australia’s Cameron Bancroft in a headbutt incident. Ben Duckett also tipped a drink over veteran bowler James Anderson. Most uncomfortably, a local journalist asked Moeen Ali, a practising Muslim, whether he and his teammates could manage to “stay out of the pub.”
That chaotic tour led the ECB to introduce a strict midnight curfew. The rule stayed in place for more than four years before officials finally dropped it in 2022.
Why the Curfew Returned in January
Trouble on another away Ashes tour brought the curfew straight back this year. Officials reintroduced it in January for the white-ball side, then extended it to the Test team at the start of the home summer.
Even the reinstated rule didn’t stop headline-grabbing incidents. After the first Test of the summer, captain Ben Stokes and fast bowler Gus Atkinson both broke curfew. Director of cricket Rob Key, frustrated after a difficult winter, even floated a total alcohol ban for the squad. Key also admitted that Atkinson genuinely didn’t know the curfew applied to him.
Head coach Brendon McCullum acknowledged “ambiguity” around the rules. Despite the confusion, officials cleared both Stokes and Atkinson of wrongdoing. Stokes later returned to the side before announcing his retirement.
England’s Curfew Guidelines Kept Changing
Just last month, England issued fresh guidance to players. The curfew stayed in place, but new advice discouraged alcohol on the days immediately before, during, and after a match. It looked like a middle-ground solution, avoiding the strictness of a full ban while keeping some structure.
Then came another twist. The ECB sacked Brendon McCullum as Test coach. In one of his final acts in that role, he relaxed the drinking guidelines so England’s T20 side could celebrate their series win over India. Rules were bending even while they remained technically active.
This constant back-and-forth explains why fans have struggled to keep track of England’s curfew rules. Officials kept adjusting, pausing, or ignoring guidelines depending on results and circumstances. As a result, the team projected an image of uncertainty off the pitch.
Root and Fleming End the England Cricket Curfew
Now England has scrapped the curfew entirely. This time, the decision looks deliberate rather than another temporary fix. Root and Stephen Fleming, McCullum’s replacement as Test coach and a close friend of Root’s, made the call together.
The ECB reportedly sees Fleming as a steady, mature influence on the setup. Fleming’s decision to lift the curfew didn’t stop with the Test side either. It also applies to the white-ball team, still captained by Harry Brook and coached by McCullum.
Root explained the thinking plainly on Wednesday. He said players need to feel like grown adults off the field if teams expect them to take responsibility for it. It’s a simple philosophy. However, it puts real pressure on the players to prove it works.
Interestingly, McCullum has backed the shift toward personal responsibility, even though he enforced the curfew himself earlier in the year. That contradiction hasn’t gone unnoticed, and it adds another layer to an already complicated story.
Does England Really Have a Drinking Problem?
Ben Stokes has publicly rejected the idea that England has a unique drinking culture. Instead, he argues that cricket as a whole has an unhealthy relationship with alcohol, not just his own dressing room.
Some evidence backs that view. In 2022, England players celebrated a dramatic win over New Zealand at Trent Bridge with drinks on the balcony before heading out for food in Nottingham. That win helped kickstart the “Bazball” era. Similarly, after England’s iconic 2005 Ashes victory, celebrations continued with Andrew Flintoff leading the party atop an open-top bus through London.
Even during this past winter’s tour, Australia’s Travis Head reportedly drank more than most England players. But because Head kept scoring runs and Australia kept winning, the story barely registered. That contrast reveals a lot about how people judge these situations.
Former players often argue that today’s drinking culture pales next to stories from earlier eras involving figures like Ian Botham, Allan Lamb, and Phil Tufnell. However, that comparison might actually expose the real issue: cricket hasn’t modernised the way other major sports have. You won’t hear former heavy-drinking footballers like Paul Merson or Tony Adams claim today’s Arsenal stars could match them drink for drink.
Grassroots Cricket Shares the Same Culture
This isn’t purely an elite-level issue. Cricket’s relationship with alcohol runs from international stadiums down to local parks and clubs. Amateur league cricket has long involved a few post-match pints, much like Sunday league football trips to the pub or drinks at the tennis club after a match.
Still, wider cultural habits across amateur sport don’t excuse the pressure facing England’s national team. Fans hold professional athletes representing their country to a different standard, especially when results don’t match the freedom they’re getting.
Why Results Will Decide If the Curfew Call Was Right
Ultimately, lifting the England cricket curfew is a gamble, and only winning can justify it. If England start collecting victories, people will remember this as smart man-management from Root and Fleming. If losses continue, critics will likely call it another example of a team dodging accountability.
The timing raises the stakes. England play three Test matches against Pakistan starting next week, giving them a genuine chance to rebuild confidence and credibility. After that series, though, the road gets much harder. England will tour South Africa, the current world champions, this winter. They’ll then host Australia in a home Ashes series next summer, before touring India for five Tests in early 2028.
That schedule leaves little room for further off-field distractions. As many pundits point out, constantly changing team rules rarely builds a winning environment. The same logic applies to constantly changing an opening batting pair; neither approach produces consistent results. England now needs consistency, both in selection and in culture, if this new approach is going to work.
Treating players as responsible adults sounds reasonable in theory. However, that trust only holds up if performances on the field improve. For now, Root and Fleming are betting that removing restrictions will boost morale and accountability rather than generate more headlines for the wrong reasons.
As the saying goes in this saga, England can go to bed as late as they like, as long as they start winning first.
Frequently Asked Questions
1. Why did England scrap the cricket curfew?
England’s new leadership, captain Joe Root and Test coach Stephen Fleming, decided that treating players as responsible adults would build a better environment for on-field performance than strict late-night rules.
2. When did England first introduce the cricket curfew?
England introduced the curfew after incidents during the 2017 Ashes tour, including the Ben Stokes nightclub incident and other off-field controversies involving the squad.
3. Did Ben Stokes and Gus Atkinson break the curfew this year?
Yes. Both players broke the midnight curfew after the first Test of the summer. Director of cricket Rob Key later confirmed that Atkinson didn’t know the rule applied to him at the time.
4. Does scrapping the curfew apply to both the Test and white-ball teams?
Yes. The decision covers the Test side under Joe Root and the white-ball team, which Harry Brook captains and Brendon McCullum coaches.
5. What matches come next for England after lifting the curfew?
England begin a three-match Test series against Pakistan next week. They’ll then tour South Africa this winter, host Australia in a home Ashes series next summer, and tour India in early 2028.
AI CEO clones are already leading company town halls, and most employees wouldn’t even notice the switch. That’s exactly the problem.
AI CEO clones are no longer a lab experiment, and this piece breaks down exactly what they mean for your workplace. They are already delivering speeches, greeting customers, and answering staff questions in real companies today.
Introduction
Picture this: you tune into your company’s quarterly earnings call, and the CEO delivers a confident, polished update. Later, you find out that wasn’t the real CEO speaking at all. It was an AI CEO clone, trained to sound, look, and talk exactly like him.
This isn’t a hypothetical anymore. At Customers Bank, CEO Sam Sidhu used an AI-generated version of himself to deliver prepared remarks during an earnings call. Meta is reportedly building an AI twin of Mark Zuckerberg so employees can feel more connected to leadership. Uber CEO Dara Khosrowshahi is said to use his own clone, nicknamed Dara AI, to mirror his feedback style. Meanwhile, tech founder David Nussbaum has taken things further and built a life-sized hologram of himself that greets visitors at trade shows.
So why should this matter to you? Whether you work in a corporate office, run a small business, or simply follow tech trends closely, AI CEO clones raise real questions about trust, authenticity, and identity. As a result, understanding how this technology works, and where it can go wrong, matters for anyone navigating the modern workplace, especially as more people ask will AI replace your job altogether.
What Are AI CEO Clones and Why Do Executives Use Them?
An AI CEO clone is a digital replica of a real executive, built from video and audio recordings of that person. These clones can speak, respond to questions, and interact with people in ways that closely mimic the original individual. Some exist as physical holograms, while others live entirely on screens or chat interfaces.
Wayne Liang, co-founder of the avatar company Heygen, explained how much a clone can handle at once. “It can do a thousand tasks at the same time, talk to one thousand people at the same time, 24/7. It never sleeps,” he said. According to Liang, his company can build an interactive digital double from just two minutes of sample footage.
The appeal for busy executives is easy to understand. A clone can staff a trade show booth, field basic investor questions, or greet visitors in dozens of languages, freeing up the real person’s schedule. Nussbaum described his clone as able to “sell more, explain our technology in hundreds of languages, come up with solutions the real me didn’t think of,” and appear in places he physically cannot be.
AI Executive Clones and the Business Case for Scaling Leadership
For companies, the pitch centers on efficiency. An executive AI clone can deliver consistent messaging across time zones without the limits of one person’s calendar. Kenny Pyle, SHRM’s lead technology analyst, believes this could eventually reshape entire management structures. “If a CEO can be cloned successfully enough that you could rely on its feedback, then a legacy use of layers of management could potentially become obsolete,” he said.
This trend isn’t limited to executives either. Companies now offer to build digital clones of everyday employees too, promising lighter workloads and near-constant availability through a worker’s AI counterpart.
Can Employees Really Trust a Digital Boss?
The efficiency argument sounds appealing, but it runs into a harder question fast: can people actually trust a clone to represent someone honestly? Leadership depends on more than accurate information. It depends on trust, and that gets complicated when the person speaking isn’t actually there.
Pyle pointed to this exact tension. “The examples from Customers Bank and Meta illustrate two sides of the same coin: AI as both an enabler of scale and a potential disruptor of trust,” he said. “Organizations that lean too heavily into efficiency may find themselves eroding the very cultural foundations they depend on.”
There’s also an emotional gap to consider. An AI avatar can answer questions correctly, but it cannot replicate empathy, spontaneity, or genuine human connection. Pyle raised a pointed question about conflicting guidance: “If a CEO clone’s advice differs from a manager’s, who is the employee supposed to follow?” Without clear boundaries, a CEO clone risks becoming little more than an organizational mascot instead of a meaningful presence.
When Workers Say No to Being Cloned
Not everyone welcomes being cloned. Jennifer, who works in sales in the finance industry and asked to remain anonymous, described how her employer asked staff to create AI clones of themselves for marketing videos. She declined the request.
“This is something neither myself nor my spouse is comfortable with,” she said. “I really don’t want someone in control of my likeness and it honestly kind of creeps me out.” Her employer accepted her refusal, though most of her coworkers agreed to it. She also noticed the AI versions tend to retouch people, making them appear more conventionally attractive than they actually are. “None of the photos of them actually look like them,” she said, comparing the effect to catfishing.
What Happens When AI Clones Go Rogue
Even with careful planning, these systems don’t always behave as intended, echoing broader concerns about AI going rogue at major labs like OpenAI, Anthropic, and Meta. Liang admitted that while he was on paternity leave, his own clone went off script and presented enterprise plans to a client that didn’t actually exist. Fortunately, he caught the error before it reached the client. In a separate incident, an autonomous OpenAI agent went rogue and attempted to hack a tech startup, a reminder that agentic AI systems remain far from mature.
A more dramatic example involves influencer Caryn Marjorie, who launched a clone called CarynAI in 2023, letting fans chat with her for a dollar per minute. It earned her $72,000 in its first week alone. However, the clone quickly veered into sexually explicit territory, portraying her in ways she never intended. She has since shut the clone down. As she told Vanity Fair, “I think one of the biggest pitfalls is people not realising that once you give up your likeness, there’s only a certain level of control you can have after it’s been released.”
Nussbaum stays candid about his own clone’s limits too. “It’s powerful, but it’s not me after I’ve had two cups of coffee,” he said, acknowledging that it still struggles with nuance and genuine human chemistry.
Deepfake Scams and the Growing Fraud Risk
Beyond clones people willingly create, a darker risk exists: deepfakes made without consent. British engineering firm Arup lost $25 million after an employee was fooled by a video call where every other participant was an AI-generated deepfake of senior colleagues.
Elsewhere, the CEO of the Bombay Stock Exchange, Sundararaman Ramamurthy, had his likeness stolen for a deepfake video promoting investment scams, similar to how Elon Musk’s name was misused in a fake $1 million checks scheme tied to Wisconsin law. This kind of fraud is accelerating quickly. According to identity verification company Onfido, deepfake scams have jumped by 3,000% in the last couple of years. Jude McCory, CEO of The Cyber and Fraud Centre, summed up the scale of the problem: “AI is enabling criminals to fabricate large volumes of synthetic identities with unprecedented ease.” Platforms are responding too, with Snapchat now blocking AI-generated videos from its Spotlight feature to curb the spread of manipulated content.
Pat Pataranutaporn, an assistant professor of media arts and sciences at the MIT Media Lab, frames this as a deeper identity issue. AI clones, he explained, “can wear the identity of someone we already know and trust. It is the risk of identity itself becoming programmable.”
How Should Companies Prepare for AI Executive Clones?
Given how fast this technology is spreading, organizations cannot afford to wait and see. A few practical steps stand out clearly.
First, high-stakes human moments should stay human. Earnings calls might get an AI assist, but conversations involving major change, uncertainty, or culture-building need a real person leading them.
Second, executives who lean on AI for routine communication should double down on authentic engagement elsewhere. Live interactions and visible decision-making offer something a clone simply cannot fake.
Third, companies need to build AI fluency across their workforce. Employees should understand exactly what these tools can do well, and just as importantly, what they still cannot.
Protecting Your Identity in the Age of AI Clones
Celebrities are already taking legal steps to protect themselves. Actor Matthew McConaughey trademarked his image and voice in January 2026, specifically to guard against unauthorized use on AI platforms. Taylor Swift followed with similar protections in April. Actors more broadly are pushing back against “AI clauses” in contracts that would let studios use their likeness without ongoing consent, and fashion models now face similar competition from AI-generated twins.
For people without celebrity status, the concern shifts from image protection toward job security instead. Some startups lean directly into this anxiety. One company, Action Model, pays workers $100 an hour to help train an AI agent to do their own job, then offers a smaller ongoing fee once the AI takes over, essentially paying people a royalty for replacing themselves.
Conclusion
AI CEO clones sit at a fascinating and uneasy crossroads. They promise scale, consistency, and round-the-clock availability that no human executive could ever match on their own. Yet they also threaten something leadership depends on most: genuine trust between people.
As Nussbaum put it when asked whether he worries about his own clone going rogue, “Of course. That’s why we build guardrails, train on controlled data, and keep a human in the loop. The goal isn’t to replace us, it’s to extend us, responsibly.” That balance will likely define how this technology develops over the next few years. For now, businesses, employees, and everyday consumers should stay alert, ask questions, and remember that behind every convincing AI clone, a real person’s trust is still on the line.
FAQs About AI CEO Clones
What is an AI CEO clone?
An AI CEO clone is a digital replica of a real executive, built from video and audio recordings. It can speak, answer questions, and interact with people in ways that mimic the original person’s voice, mannerisms, and communication style.
Which companies are already using AI CEO clones?
Customers Bank CEO Sam Sidhu used an AI version of himself to deliver remarks on an earnings call. Meta is developing an AI twin of Mark Zuckerberg, and Uber CEO Dara Khosrowshahi reportedly uses a clone called Dara AI internally.
Are AI CEO clones safe to trust in business settings?
Not entirely. These clones run on AI models that can make mistakes or go off script, as shown when Heygen co-founder Wayne Liang’s own clone offered a client enterprise plans that didn’t exist. Human oversight still remains essential.
Can AI clones be created without a person’s consent?
Yes, and this ranks among the biggest risks. Deepfake scams have risen 3,000% in recent years, according to Onfido, and incidents like the $25 million Arup video call scam show how convincingly unauthorized clones can be used for fraud.
How can employees protect themselves from being cloned at work?
Employees can decline requests to create AI clones of themselves, as one finance industry worker did after her employer asked staff to appear in AI-generated marketing videos. Public figures are also taking legal steps, such as trademarking their image and voice.
Millions of people across the UK and Europe watched the solar eclipse 2026 on August 12. The Moon moved between Earth and the Sun during the rare event. Britain saw a deep partial eclipse across much of the country. Meanwhile, Spain, Iceland, Greenland, and parts of Russia saw totality.
The event created dramatic changes in daylight across affected regions. The Sun slowly disappeared behind the Moon as the eclipse progressed. In some places, the sky became noticeably darker within minutes. Crowds gathered at landmarks, beaches, parks, and open spaces to watch.
For many viewers, the event became one of the biggest astronomical highlights in years. Clear skies also gave thousands of people excellent views. Others faced clouds but still gathered to experience the unusual atmosphere.
Britain Sees Its Deepest Eclipse in Years
The UK experienced a partial eclipse rather than totality. The Moon covered more than 90% of the Sun across most of Britain. Cornwall recorded the highest coverage, reaching about 95% during the peak.
The eclipse began during the early evening across Britain. It reached its maximum shortly after 19:00 BST in many areas. As the Moon crossed the Sun, daylight gradually faded. The effect created an unusual twilight across towns and cities.
Spain Witnesses Brief Moments of Totality
Northern Spain provided some of the most spectacular views of the event. The Moon completely covered the Sun along the path of totality. This created a brief period of darkness during daylight hours.
The timing made the Spanish viewing experience especially memorable. Totality arrived close to sunset in several areas. Observers saw the Sun’s corona surrounding the dark Moon. The total phase lasted less than two minutes in many locations.
Iceland and Greenland Entered Complete Darkness
Iceland and Greenland also fell within the path of totality. Observers there watched the Moon completely cover the Sun. The sky darkened dramatically as sunlight disappeared.
The total phase lasted longer in some northern locations. Crowds gathered in areas with clear views of the sky. Many viewers captured photographs before and after totality. However, the brief period of complete darkness remained the main attraction.
The Moon Slowly Covered the Sun
The eclipse began as a partial event across the wider viewing region. The Moon first appeared to take a small bite from the Sun. That covered portion gradually increased as the eclipse progressed.
Near maximum eclipse, the remaining sunlight formed a narrow crescent. The sky then became darker in locations with high coverage. Viewers could follow the Moon’s movement without seeing any sudden change.
Totality Revealed the Sun’s Hidden Atmosphere
Totality offered observers a rare view of the solar corona. The Moon blocked the Sun’s bright surface during this brief stage. This allowed the much fainter outer atmosphere to become visible.
The corona appeared as a bright glow around the Moon. Some viewers could also spot pink solar prominences. These structures extend from the Sun’s surface into its surrounding atmosphere. Their appearance added another striking detail to the eclipse.
A Rare Sunset Created Stunning Views
Parts of Spain experienced an unusual sunset eclipse. The event occurred while the Sun moved closer to the horizon. This created a striking combination of sunset colors and eclipse darkness.
The low position of the Sun also produced memorable photographs. Landscapes appeared beneath the darkened sky during the event. Some observers saw a reddish glow around the covered Sun. The unusual timing made the Spanish eclipse particularly distinctive.
Crowds Gathered Across European Viewing Sites
Large crowds watched the eclipse from popular locations across Europe. Astronomy enthusiasts planned their viewing spots well before the event. Families and groups also gathered in parks, gardens, beaches, and public spaces.
In Britain, some areas faced cloudy conditions. Northern England, Scotland, and Northern Ireland saw more cloud than southern areas. However, many people still caught glimpses through breaks in the clouds.
Safe Viewing Remained Essential
Looking directly at the Sun can seriously damage the eyes. People needed certified solar eclipse glasses during the partial phases. Ordinary sunglasses cannot provide enough protection from intense sunlight.
Viewers also needed special precautions with cameras and telescopes. They should never look through optical equipment without suitable solar filters. During totality, people could briefly remove their eclipse glasses. They needed to put them back on before sunlight returned.
Why Total Eclipses Remain So Special
A total solar eclipse requires precise alignment between three celestial bodies. The Moon must pass directly between Earth and the Sun. Its apparent size must also cover the Sun from the viewer’s location.
That alignment makes totality relatively rare for individual places. A total eclipse happens somewhere on Earth roughly every 18 months. However, one specific location can wait centuries for another total eclipse.
Europe Has Another Major Eclipse Ahead
Eclipse watchers will not have to wait long for another major event. A total solar eclipse will cross southern Europe on August 2, 2027. Southern Spain will fall within the path of totality.
The eclipse will also cross parts of North Africa and the Middle East. However, Britain will not experience totality during that event. The UK will instead wait much longer for its next total solar eclipse.
The UK Faces a Long Wait for Totality
The 2026 event became Britain’s most dramatic eclipse since 1999. Most of the country saw more than 90% of the Sun covered. That made the event particularly significant for British observers.
Britain will see another substantial partial eclipse in 2081. The country will not experience its next total solar eclipse until 2090. That long wait explains why so many people treated the 2026 event as special.
What Made the Event So Memorable
The eclipse transformed an ordinary summer evening into a rare astronomical experience. Millions watched the Moon gradually cover the Sun. The changing light created an unusual atmosphere across affected regions.
For those inside the totality path, the experience became even more dramatic. The sky darkened, the corona appeared, and the Sun briefly disappeared. Across Europe, the event created lasting memories for experienced astronomers and first-time viewers alike.
Conclusion
The solar eclipse 2026 gave millions across the UK and Europe a remarkable celestial experience. Britain witnessed a deep partial eclipse, while parts of Spain, Iceland, and Greenland saw totality. The changing light and brief darkness created unforgettable moments for viewers.
The event also highlighted the rarity of total solar eclipses. While another major eclipse will cross southern Europe in 2027, Britain faces a much longer wait. For many viewers, the 2026 eclipse will remain a memorable reminder of the wonders above our skies.
FAQs
1. What was the solar eclipse 2026?
The event occurred on August 12, 2026. The Moon passed between Earth and the Sun. Different regions experienced either a partial or total eclipse.
2. Where did people see a total eclipse?
Totality crossed parts of Russia, Greenland, Iceland, Spain, and Portugal. Northern Spain offered especially dramatic views near sunset. Many other European countries saw only a partial eclipse.
3. How much of the Sun did Britain see covered?
Most parts of the UK saw more than 90% coverage. Cornwall experienced the highest coverage at roughly 95%. London reached around 91% during the maximum.
4. Was it safe to look at the eclipse?
People needed certified solar eclipse glasses during partial phases. Regular sunglasses could not protect their eyes adequately. Viewers also needed proper solar filters for cameras and telescopes.
5. When is the next total eclipse in Europe?
Southern Europe will see another total solar eclipse on August 2, 2027. The path will cross southern Spain and several parts of North Africa. This event will offer another major opportunity for eclipse watchers.
Mount Olympus UNESCO recognition has given Greece’s legendary mountain a major new distinction. UNESCO added the mountain to its World Heritage List in 2026. The decision recognizes Olympus for its natural and cultural importance.
Rising to about 2,917 meters, Mount Olympus stands as Greece’s highest mountain. Its dramatic peaks overlook northern Greece near the Aegean coast. The mountain also holds a unique place in ancient Greek mythology.
For centuries, stories linked Olympus with Zeus and the other Olympian gods. Today, its forests, cliffs, gorges, and alpine landscapes attract visitors from around the world. The UNESCO decision now brings greater international attention to this famous destination.
Why Mount Olympus Matters to Greece
Mount Olympus has played an important role in Greek culture for thousands of years. Ancient Greeks believed the mountain served as the home of the Olympian gods. Zeus stood as the most powerful figure among these legendary deities.
The mountain also carries major environmental importance. Its varied elevations support different habitats and plant communities. Together, its mythology and natural landscape create a destination unlike many other mountains in Europe.
UNESCO Recognition Covers Nature and Culture
The new UNESCO status recognizes both the cultural and natural value of Olympus. This mixed recognition reflects the mountain’s unusual combination of mythology, landscape, biodiversity, and history.
UNESCO recognition also strengthens the international profile of the area. The designation highlights why protecting Olympus matters. It can also encourage visitors to explore the mountain responsibly and respect its fragile environment.
A Mountain With a Long Conservation History
Mount Olympus already had important environmental protection before gaining World Heritage status. Greece created Olympus National Park in 1938. It became the country’s first national park.
UNESCO also recognized the area as a biosphere reserve in 1981. The latest designation builds on those earlier protections. It places Olympus among internationally recognized cultural and natural landmarks.
Mytikas Remains Greece’s Highest Peak
Mytikas forms the highest point of Mount Olympus. The summit reaches approximately 2,917 meters above sea level. Reaching it remains a major goal for experienced hikers and mountaineers.
Another famous peak is Stefani, which rises close to Mytikas. Many people know it as the Throne of Zeus. Its steep profile creates one of the mountain’s most recognizable views.
Olympus Offers Remarkable Natural Diversity
Mount Olympus contains several distinct landscapes within a relatively small area. Lower slopes feature thick forests and flowing streams. Higher areas gradually change into rocky alpine terrain.
The mountain also supports a large variety of plants and wildlife. Several plant species found there are rare or locally unique. Birds of prey and other wildlife also live across its protected habitats.
Hiking Trails Attract Adventure Travelers
Hiking remains one of the best ways to experience Mount Olympus. Several trails begin around Litochoro, a town located near the mountain. Routes range from easier walks to demanding alpine climbs.
The Enipeas Gorge provides one of the most popular hiking experiences. The route passes through forests, rocky sections, streams, and waterfalls. It offers visitors a scenic introduction to the mountain without requiring a summit attempt.
Experienced Hikers Can Reach Higher Peaks
More demanding routes lead toward the mountain refuges and upper peaks. One popular route begins at Prionia before climbing toward higher elevations. Hikers can continue toward the Plateau of the Muses and the summit area.
The final approach toward Mytikas requires greater experience and confidence. Rocky terrain and sudden weather changes can increase the difficulty. Visitors should choose routes according to their abilities and current mountain conditions.
When Should Travelers Visit Olympus?
The warmer months generally provide the most suitable conditions for mountain trips. June through October usually offers better access to higher trails. Mountain weather can still change quickly during summer.
Spring and autumn can provide excellent conditions on lower routes. However, snow can remain at higher elevations during these periods. Winter travel requires specialist knowledge, proper equipment, and careful planning.
Safety Remains Important on Mountain Routes
Mount Olympus offers spectacular scenery, but visitors should not underestimate its terrain. Hikers should check weather forecasts before starting their routes. They should also carry enough water, food, navigation tools, and suitable clothing.
Conditions can change rapidly at higher elevations. Fog, strong winds, rain, and snow can create serious challenges. Less experienced travelers should consider guided hikes for difficult routes.
Litochoro Provides a Popular Gateway
Litochoro serves as one of the main gateways to Mount Olympus. The town sits close to several hiking routes and mountain access points. It also gives visitors a convenient base for exploring the surrounding region.
Travelers can combine outdoor activities with local culture during their stay. Nearby attractions include archaeological sites, traditional settlements, and regional museums. This makes the area suitable for visitors seeking more than mountain adventures.
Ancient History Adds Another Layer
The connection between Olympus and ancient Greece extends beyond mythology. The nearby archaeological site of Dion offers important evidence of ancient religious life. Ancient Greeks used Dion as a major sacred center dedicated to the gods.
Visitors can explore archaeological remains around the site today. Temples, theatres, public buildings, and other ruins reveal the area’s historical importance. A trip to Olympus can therefore combine hiking with archaeological exploration.
Popular Culture Brings More Attention
Mount Olympus is also benefiting from renewed international interest in Greek mythology. Christopher Nolan’s The Odyssey has placed ancient Mediterranean stories back into the global spotlight.
However, Mount Olympus itself did not serve as a filming location for the movie. Production took place across several countries, including Greece. The renewed interest still gives destinations connected with Greek mythology additional visibility.
UNESCO Status Could Support Responsible Tourism
The new recognition could encourage more international travelers to visit the region. That growth could benefit local businesses and communities around Olympus. However, increased tourism also creates challenges for a sensitive mountain environment.
Visitors should follow marked trails and respect local regulations. They should avoid disturbing wildlife and damaging plants. Carrying waste back down the mountain also helps protect the landscape.
Protecting Olympus Becomes More Important
International recognition brings greater attention to conservation. That attention can support efforts to protect habitats and historic sites. It can also encourage better management as visitor numbers increase.
The challenge will involve balancing tourism with environmental protection. Olympus needs careful planning as more travelers discover its landscapes. Responsible tourism can help preserve the mountain for future generations.
A New Chapter for Greece’s Legendary Mountain
The UNESCO designation gives Mount Olympus another major place on the world tourism map. Its importance comes from more than its height or dramatic scenery. The mountain connects mythology, history, biodiversity, and outdoor adventure.
For Greece, the recognition celebrates a landmark with deep cultural roots. For travelers, it offers another reason to explore northern Greece. As interest grows, protecting Olympus should remain as important as promoting it.
FAQs
1. Why is Mount Olympus famous?
Mount Olympus is famous for its connection with ancient Greek mythology. Greeks believed Zeus and the other Olympian gods lived there. It is also Greece’s highest mountain.
2. What is the highest point of Mount Olympus?
Mytikas is the highest peak of Mount Olympus. It reaches about 2,917 meters above sea level. Experienced hikers often consider reaching it a major achievement.
3. Can tourists hike Mount Olympus?
Yes, tourists can hike many trails around Mount Olympus. Some routes suit casual hikers, while others require mountaineering experience. Visitors should choose routes based on their fitness and skills.
4. What is the best time to visit Olympus?
Summer generally offers the best conditions for higher mountain routes. June through October usually provides easier access to the peaks. Weather conditions can still change quickly.
5. Is Mount Olympus protected?
Yes, Mount Olympus has several layers of protection. Greece established the national park in 1938. UNESCO also recognized it as a biosphere reserve before its World Heritage designation.
PSG Three-Peat: A Question No Club Has Ever Answered
Can PSG three-peat as European champions and complete an unprecedented six-trophy sweep in the same season? The question sounds almost impossible to answer. Yet Paris Saint-Germain are walking into this campaign with exactly that target in mind. A PSG three-peat would rewrite the record books, and the club knows it.
No major club in football history has ever won six trophies in a single season. However, PSG are not just chasing history for the sake of it. For the first time in their existence, they have the squad, the coach, and the momentum to pull it off.
This matters far beyond Paris. If PSG manage a Champions League three-peat, they will join an incredibly exclusive club. That club has waited decades for a new member. For fans of European football, this season could be the moment a modern super-team finally matches the game’s greatest dynasties.
Why PSG’s Three-Peat Bid Is Such a Big Deal
Paris Saint-Germain spent years and enormous sums of money chasing continental glory. They finally got their hands on the Champions League trophy in 2025. That breakthrough alone was significant. What happened next turned PSG into genuine history-makers.
They followed up their maiden European Cup win by defending the title. That made them only the second club ever to win back-to-back Champions Leagues. PSG demolished Inter Milan 5-0 in the 2025 final in Munich. Then they ground out a penalty shootout win over Arsenal in Budapest this year to retain their crown.
That puts them in rare company. Real Madrid remains the only other club to have won consecutive Champions League titles. They went one step further, winning three straight from 2016 to 2018. Now PSG want to match that feat under coach Luis Enrique.
PSG Three-Peat Watch: The Short List of European Football’s Greatest Dynasties
To understand just how difficult a three-peat is, consider who has actually done it. Only four clubs in the entire history of the competition have won three consecutive European Cups or Champions Leagues.
Real Madrid set the standard early, winning the first five European Cups in a row between 1956 and 1960. Ajax and Bayern Munich both managed three straight titles during the 1970s. Loosen the criteria slightly to three European Cups within five years, and Liverpool’s triumphs in 1977, 1978 and 1981 also make the cut.
Notably, some of the most dominant teams in football history never achieved this. Pep Guardiola’s all-conquering Barcelona side never three-peated in Europe. Neither did Alex Ferguson’s Manchester United, nor any of Bayern Munich’s more recent squads. That context alone shows why PSG’s ambition this season is so significant.
The Six-Trophy Dream: Mapping Out PSG’s Three-Peat Season
Beyond the Champions League, PSG’s full 2026-27 campaign includes six separate competitions, three of which are single-match finals. Winning all six would give PSG an achievement no club has ever managed.
The competitions on PSG’s radar are:
The Uefa Super Cup
The Trophee des Champions (France’s version of the Community Shield)
PSG will start as favourites in nearly every one of these competitions, which only adds to the pressure and the intrigue. Last season, they came agonisingly close to a clean sweep, winning a joint-record five trophies. Their only stumble came in the French Cup. They suffered a surprise defeat to local rivals Paris FC back in January. The season before that, they collected four trophies.
Has Any Club Ever Won Six Trophies in One Season?
No club in football history has ever completed a six-trophy season. That shows just how bold PSG’s three-peat ambitions really are. For context on what “a lot of silverware” actually looks like, Celtic’s famous 1966-67 side won five trophies, including the Glasgow Cup. Fans still rank that haul among the greatest achievements by a British club.
Since then, several elite clubs have reached four trophies in a single campaign, including Barcelona, Real Madrid, Bayern Munich, Manchester United and Manchester City. PSG’s five-trophy haul last season already placed them level with the best of the rest. A six-trophy season this year would put them in territory nobody else has ever reached.
PSG’s First Test on the Road to a Three-Peat: The Uefa Super Cup
Before any talk of history-making sweeps, PSG’s season begins with a very real and immediate challenge. They face Europa League winners Aston Villa in the Uefa Super Cup in Salzburg on Wednesday at 20:00 BST.
This fixture always arrives at an awkward time for the Champions League winners, and this year is no exception. PSG had just 24 days between the World Cup final and the Super Cup, leaving little time for players to properly recover.
The situation was not much easier last season either. PSG had only a month between the Club World Cup final and their previous Super Cup appearance. That final came at the end of the 2025-26 campaign, a loss to Chelsea. Despite that, they still found a way to win, coming back from 2-0 down against Tottenham to force a 2-2 draw before winning on penalties.
Why PSG Often Start Three-Peat Seasons Slowly
Fatigue and squad rotation have become recurring themes for PSG at the start of recent seasons. This year, the issue is even more pronounced, with 16 PSG players having featured at the World Cup.
Six of those players were involved right up until the final weekend. Five represented France, while Fabian Ruiz played a part in Spain’s triumph. Remarkably, eight different PSG players managed to score at least one goal at the World Cup, a record for a single club at a World Cup.
This international workload has historically affected PSG’s early-season Champions League form too. In recent campaigns, they have needed a knockout phase play-off after failing to finish inside the top eight of the league phase. Despite that shaky start, they have gone on to finish strongly and lift the trophy both times. Whether that pattern repeats itself this season remains to be seen.
Squad Changes: What’s Different About PSG’s Three-Peat Squad?
One of the most striking things about PSG heading into this campaign is just how settled their squad remains. In fact, the same ten outfield players started both of PSG’s Champions League finals. Only the goalkeeper position saw any change between the two matches.
That kind of continuity is rare for a top European club and speaks to the stability Luis Enrique has built. Additionally, all ten of those key players are still at the club heading into the new season.
New Faces and Notable Departures
PSG have made a handful of additions this summer rather than a wholesale rebuild. Their new signings include Monaco midfielder Maghnes Akliouche, Aston Villa left-back Lucas Digne, and 18-year-old AC Milan goalkeeper Alessandro Longoni.
On the outgoing side, PSG have so far lost Lee Kang-in to Atletico Madrid and Goncalo Ramos to AC Milan. Meanwhile, Bradley Barcola could be the next to leave. Reports link him to a move to Liverpool worth around £100m. Interestingly, all three of these departing or potentially departing players came off the bench in the Champions League final, suggesting PSG’s core starting group remains untouched.
PSG also tried to strengthen their attacking options further. They offered £102.5m for Leipzig and Ivory Coast forward Yan Diomande, but Leipzig turned the bid down. Diomande instead joined Real Madrid, reportedly for a fee as high as £120m.
With that pursuit falling through, PSG’s attention has reportedly shifted toward Barcelona forward Ferran Torres. He scored Spain’s only goal in their World Cup final defeat to Argentina. Whether that move materialises could shape how PSG’s attacking options look for the rest of the season.
What PSG’s Three-Peat Bid Means for Fans and the Wider Football World
For neutral fans, PSG’s pursuit of history adds an extra layer of excitement to nearly every competition they enter this season. Every Ligue 1 match, every Champions League fixture, and every cup tie carries added significance because of what’s potentially at stake.
Furthermore, PSG’s dominance raises broader questions about competitive balance in European football. As one club edges closer to unprecedented success, rivals across France and Europe will search for ways to close the gap. Aston Villa, their first opponents of the season, will certainly want to make an early statement in Salzburg.
Ultimately, this season represents a defining test for Luis Enrique’s project at PSG. Winning is one thing. Winning consistently, across six different competitions, against fatigue, rotation challenges and increased scrutiny, is an entirely different challenge.
Final Thoughts: Can PSG Really Three-Peat?
The PSG three-peat bid places them among the most ambitious teams in modern football history. Their consistency, squad depth, and recent trophy haul give them a genuine chance of achieving something no club has ever managed, not even Guardiola’s Barcelona or Ferguson’s Manchester United.
However, challenges remain. Squad fatigue from a heavy World Cup workload could slow them down early. So could a notoriously slow start to recent Champions League campaigns, and the sheer difficulty of winning six separate competitions. As the season unfolds, all eyes will be on whether Luis Enrique’s side can turn ambition into reality.
Frequently Asked Questions
1. Can PSG win three Champions League titles in a row?
Yes, it’s possible. PSG have already won back-to-back Champions League titles in 2025 and 2026. That makes them only the second club in history to do so after Real Madrid. A win this season would complete a three-peat, matching Real Madrid’s 2016-2018 achievement.
2. Has any football club ever won six trophies in one season?
No, no major club has ever won six trophies in a single season. PSG’s closest previous attempt came last season, when they won five trophies but lost the French Cup final to Paris FC.
3. What competitions can PSG win this season?
PSG can compete for six trophies this season: the Uefa Super Cup, the Trophee des Champions, the Champions League, Ligue 1, the French Cup, and the Fifa Intercontinental Cup.
4. Who has PSG signed and sold this summer?
PSG have signed Maghnes Akliouche, Lucas Digne and Alessandro Longoni. Confirmed departures include Lee Kang-in and Goncalo Ramos, while Bradley Barcola could join Liverpool in a deal worth around £100m.
5. Why do PSG often start seasons slowly?
PSG have historically struggled early in Champions League campaigns due to World Cup or Club World Cup fatigue among key players. This season, 16 PSG players featured at the World Cup, leaving limited recovery time before the Uefa Super Cup.
AI tokenomics is the reason Uber burned through its entire annual AI budget in just four months. How did that happen, and could your company be next?
That single fact should worry every business leader watching their AI spending closely. AI tokenomics explains exactly why this is happening, and it is spreading fast across boardrooms as a term every company now needs to understand.
That single fact should worry every business leader watching their AI spending closely. Consequently, a new term is spreading fast across boardrooms: AI tokenomics. It sounds technical, but it explains something very simple, why paying for artificial intelligence is becoming one of the hardest problems in modern business.
If you use the free version of ChatGPT, Claude, or Gemini, you already enjoy a great deal. Microsoft, Google, and Anthropic have invested hundreds of billions of dollars to build these large language models. As a result, everyday users get powerful tools at little or no cost. However, behind the scenes, companies are fighting a real financial battle, and AI tokenomics sits right at the center of it.
This article breaks down what AI tokenomics means, why token costs are so unpredictable, and how businesses are trying to keep their AI spending under control.
What Is AI Tokenomics?
AI tokenomics refers to the economics of using and paying for generative AI at scale. Unlike traditional software subscriptions with fixed monthly fees, most AI services charge based on consumption. Therefore, the more you use, the more you pay.
Every prompt, question, image generation, or AI-assisted coding task consumes tokens. These are small units that measure the text and data an AI model processes. When you type a question into ChatGPT or Claude, the system breaks that prompt into mathematical chunks called tokens. The AI then generates its response as tokens too, which get converted into readable text, software code, or automated commands.
This sounds simple on paper. However, the reality is far more complicated, and that complexity is exactly why AI tokenomics has become such a hot topic, one that experts believe could even reshape whether AI replaces jobs that depend on cost-effective automation.
Why AI Token Costs Stay Unpredictable
The core challenge behind AI tokenomics is that the process is not entirely predictable. Small changes in how you phrase a prompt can produce completely different answers. Additionally, the same prompt will not always generate the same response twice. Different AI models, such as Kimi K3 or Qwen3-8-Max, also produce different results for identical questions.
Simon Gooch, an expert at identity management company Saviynt, explained the challenge companies face when planning around this uncertainty. He said locking into a fixed cost model for the next two or three years does not make sense, because nobody truly knows what future usage will look like.
This unpredictability grows even stronger with agentic AI systems, where multiple AI agents work together to make decisions and take action. As businesses deploy more of these connected agents, both token consumption and unpredictability increase sharply, a trend already visible in tools like AI SOC solutions built for enterprise security teams.
The Numbers Behind the AI Spending Boom
While the cost of individual tokens has dropped in recent years, overall token usage has exploded. According to analysis by Goldman Sachs, businesses and consumers are using AI more than ever before.
The bank forecasts that token consumption will increase 24 times between 2026 and 2030. That means monthly usage could reach a massive 120 quadrillion tokens as companies continue shifting toward AI agents for everyday tasks, and as demand for AI chips grows to power that efficiency.
Despite this rapid growth, many companies and individuals only have a vague sense of how many tokens they actually use. Often, they discover the true scale only after they run out of budget or receive a shocking monthly bill.
Real Companies Feeling the AI Token Squeeze
This is not just a theory. Uber reportedly burned through its entire annual AI coding token budget in just a few months. Meanwhile, Microsoft has reportedly pulled back its engineers’ use of certain third-party coding tools to control costs, even as concerns grow over rogue AI incidents at major labs.
Will Venters, associate professor of Digital Innovation and Information Systems at the London School of Economics, said companies often get caught off guard while experimenting with AI internally. As employees explore new use cases, token usage can quietly spiral out of control.
Venters summed up the core issue clearly. He explained that because AI produces non-deterministic output, it naturally creates non-deterministic value too. This makes budgeting far harder than with traditional software costs.
OpenAI CEO Sam Altman has also spoken openly about this growing problem. He revealed that rising AI token costs have suddenly become what he called a “huge issue” for businesses. According to reports, companies increasingly tell OpenAI that they burned through their entire annual budget within the first few months of the year. Altman noted that this concern barely existed at the start of the year, yet it quickly grew into a major challenge across the industry, even as OpenAI pursues moves like its recent tender offer valuing the company at $852 billion.
How Businesses Are Managing Rising AI Costs
Companies are not sitting still while these costs grow. Instead, many are finding creative ways to work around the unpredictability of AI tokenomics.
Oliver King-Smith, founder of engineering software firm smartR AI, explained that smaller organizations sometimes use flat-fee personal accounts to avoid expensive enterprise pricing. However, King-Smith warns this workaround cannot last forever.
He believes that once major AI platforms face pressure from shareholders to turn a profit, they will start clamping down on these loopholes. Consequently, businesses relying on this strategy may need to adjust soon, much like the pricing decisions weighed by platforms building data intelligence platforms for enterprise clients.
King-Smith also suggests that companies should think more carefully about which AI models they actually need for each task. Not every job requires the most powerful, and most expensive, model on the market, a lesson also reflected in reviews of tools like Abacus AI.
Why Precise Prompting Saves Money
Rob Steele, CFO at UK accounting software firm iplicit, stressed that companies need to write far more precise AI prompts. He compared this to grocery shopping, noting that nobody would send a family member to the store without a clear list. Vague instructions lead to wasteful, and costly, AI usage.
This focus on efficiency is becoming a critical business priority. As AI adoption spreads across entire organizations, even small prompting mistakes can multiply into major unnecessary costs, a skill increasingly valuable for anyone learning how to become a data analyst in this AI-driven era.
Why AI Scales Differently Than Human Teams
One of the most interesting parts of AI tokenomics is how differently it scales compared to normal business growth. Venters pointed out that companies can add more AI agents with a single click. In contrast, expanding a human workforce requires careful planning, budget approval, and formal hiring steps.
This ease of scaling creates a hidden danger. Costs can grow silently and quickly, without the natural checkpoints that come with hiring new staff. As a result, companies may not notice runaway spending until the bill arrives, similar to how healthcare systems are learning to manage AI tools amid NHS waiting times pressures.
However, Venters also offers a more hopeful view. He notes that while token costs stay unpredictable, companies may still gain real value from their AI investments. Unlike a basic calculator, AI systems often produce better results when given more resources. That extra cost can translate into genuinely stronger outcomes.
The AI Pricing Puzzle Nobody Has Solved
Ultimately, businesses still need to pass these unpredictable costs onto their own customers. Bill Peterson, senior director of product marketing at Sumo Logic, admitted that nobody has fully solved this pricing puzzle yet.
Sumo Logic currently previews new security services built on agentic AI. However, the company is still working through internal talks about how to price these offerings fairly.
Several options exist across the industry. These include raising prices broadly, charging based on measurable results, or billing customers for bundles of resolved incidents instead of raw token counts, an approach also being tested by infrastructure providers like Nokia’s AI-RAN platform with Nvidia.
Yet, even the best pricing plan could collapse overnight. If major AI model providers suddenly change their own pricing, businesses built on those models must adapt fast. Peterson noted that pricing can shift every couple of months, which frustrates customers trying to build stable budgets.
Conclusion
AI tokenomics stands as one of the biggest hidden challenges of the artificial intelligence boom. Since token consumption is projected to grow 24 times by 2030, businesses face mounting pressure to understand and manage their AI spending wisely.
From Uber’s budget blowout to Sam Altman’s public warning about rising costs, this issue clearly spans the entire tech industry. Companies must prioritize precise prompting, smart model selection, and realistic budgeting to avoid painful surprises.
Meanwhile, vendors and AI providers continue searching for pricing models that work fairly for everyone. Until this pricing puzzle finds a solution, businesses should expect ongoing volatility. Staying informed about AI tokenomics will help companies make smarter, more confident decisions going forward.
FAQs
What is AI tokenomics?
AI tokenomics refers to the economics of using generative AI services, which providers typically price based on how many tokens users consume rather than a fixed subscription fee.
What exactly is a token in AI?
A token is a small unit of text or data that AI models use to process prompts and generate responses. Every question, command, or piece of generated code consumes a certain number of tokens.
Why did Uber run out of its AI budget so quickly?
Reports say Uber’s employees used AI coding tools so heavily that the company burned through its entire annual token budget within just a few months.
Why do AI token costs stay so unpredictable?
Token costs stay unpredictable because AI output is non-deterministic. Small changes in prompt wording can produce responses of different lengths, and the same prompt does not always generate an identical answer.
How can businesses reduce their AI token costs?
Businesses can manage AI tokenomics costs by writing more precise prompts, choosing the right AI model for each task, and tracking usage closely instead of waiting for a surprising monthly bill.
