The UK government has issued a major warning to technology giants Apple and Google, giving them just three months to strengthen child safety protections on smartphones and tablets.
Prime Minister Keir Starmer announced that tech companies must take immediate action to prevent children under 16 from taking, sharing, or viewing nude images online. Companies that fail to comply could face significant financial penalties and, in some cases, criminal liability.
UK Pushes for Stronger Online Safety Measures
Online safety has become one of the government’s top priorities as concerns continue to grow about the impact of artificial intelligence and harmful online content.
Experts have warned that AI tools are making it easier for people to create and distribute inappropriate and illegal images. These developments have increased pressure on governments worldwide to introduce stronger protections for children using digital devices and social media platforms.
The UK has already introduced stricter age verification requirements for adult websites. Now, ministers want technology companies to go even further by building stronger protections directly into smartphones and tablets.
Starmer Calls on Big Tech to Act
Speaking at London Tech Week, Prime Minister Keir Starmer said that protecting children online cannot be delayed.
He stated that Britain aims to become the first country in the world where children are unable to take, share, or view nude images through digital devices.
Starmer emphasized that major technology companies have the expertise and resources needed to solve the problem. However, he warned that the government is prepared to introduce new laws if voluntary action is not taken.
According to the Prime Minister, child safety must come before business interests, and no technology company should expect special treatment when it comes to protecting young users.
New Rules Could Affect Apple, Google and Other Tech Firms
The government’s proposal would require technology companies to activate child safety features by default or develop new technical solutions that automatically prevent access to nude content for minors.
While discussions about broader social media restrictions for children have taken place in the UK, the government has not announced a full social media ban at this stage.
Instead, officials are focusing on limiting children’s exposure to sexual content while allowing adults to continue accessing legal content through age verification systems.
The new measures are expected to apply to major technology platforms and device manufacturers that provide internet-connected products used by children.
Technology Secretary Calls for Default Protections

Technology Secretary Liz Kendall supported the government’s position, saying parents should not have to worry that a smartphone could expose their children to exploitation or abuse.
She said technology companies should switch on child protection tools automatically for every child using their devices. According to Kendall, businesses now have three months to demonstrate that they are willing to take meaningful action.
The government believes that stronger protections built into devices could significantly reduce children’s exposure to harmful content online.
Apple Has Already Started Introducing Age Verification Tools
Apple has already introduced additional age verification measures in the UK aimed at restricting access to adult content for underage users.
Government officials hope that similar efforts across the technology industry will help create a safer digital environment for children.
Supporters of the plan also believe reducing children’s access to sexualized content may help address growing concerns about misogynistic attitudes and sexually violent behavior among some young people.
What Happens Next?
Over the next three months, the UK government will monitor how technology companies respond to its demands.
If firms fail to introduce adequate protections, ministers have indicated that new legislation, fines, or other enforcement measures could follow.
The move signals a tougher approach toward online safety and places increasing pressure on major technology companies to play a more active role in protecting children in the digital age.
FAQs
1. What has the UK government asked Apple and Google to do?
The government wants them to introduce or activate child safety features that prevent minors from taking, sharing, or viewing nude images online.
2. How long do tech companies have to comply?
Apple, Google, and other affected companies have been given three months to implement the required protections.
3. What could happen if companies fail to comply?
They could face government penalties, including fines and potentially criminal liability under future laws.
4. Is the UK introducing a complete social media ban for children?
No. The government has discussed broader restrictions, but the current focus is on blocking access to nude and sexual content for minors.
5. Why is the government introducing these measures?
Officials say the goal is to protect children from harmful online content, reduce exploitation risks, and improve overall online safety.